Strategic Communication Centre (StraComm)

Strategic Communication Centre (StraComm) is a department that serves as a liaison between USIM and the University’s stakeholders. StraComm is the forefront of the University to explain USIM’s vision, mission, objective, policy and its development. Indirectly, StraComm plays an important role as expected by the University Management to establish branding and position of USIM locally and internationally.

StraComm is officially established on February 1, 2013 as one of the new Responsible Centres (PTJ) headed by a Director of the Centre. StraComm operates through 6 main units below:

    1. Administration and Finance Unit
    2. Event Management Unit
    3. Multimedia Creative
    4. Public Relation and Media Unit
    5. Website Management and Digital Info Unit
    6. Branding and Strategic Relations

Vision

  • Determined to portray the branding of USIM and position it as a world-class institution

Mision

  • Become the prominent strategic communications centree in upholding USIM as a leading-edge university.

Objective

  • Managing effective communication networks among USIM staff, stakeholders and communities in general.
  • Build and reinforce USIM brand images
  • Ensure professionalism in service delivery